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The Economic Times

Economy / The Economic Times

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Indias next online grocery goldmine lies beyond the traditional routes

The shift in Indias e-commerce market is revealing a growing focus on value-oriented buyers from smaller towns. These consumers favor cost-effectiveness and variety over quick shipping. The expanding Bharat household segment is poised to drive remarkable growth in online grocery sales by 2030, pointing to exciting possibilities for e-commerce ventures beyond urban centers.

17 Aug 2026 11:56 am