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The Economic Times

Economy / The Economic Times

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Indias media industry needs to move from scale to value: Prabhat

Prabhat emphasized the need for India's media and entertainment industry to create enduring economic value. He noted that overwhelming scale of content production is insufficient for sustainability and growth in creative enterprises. Greater investment in original intellectual property and improved protection against piracy were highlighted as essential.

29 Sep 2026 10:40 pm