The Economic Times

Indias festive demand hits 5-year high: From cars and ACs to TVs, apparel and quick commerce, retailers expect a bumper Navratri-Diwali season

Consumer demand in India has reached a five-year high during the initial festive period, with sales growth recorded across home appliances, automobiles and apparel. Online platforms and quick-commerce services have also reported significant increases in sales. Automakers and white goods manufacturers witnessed strong demand and record festive sales, while industry executives expect the positive momentum to continue through the peak consumption period.