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The Economic Times

Economy / The Economic Times

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Indias CTV and FAST players explore formation of industry council

Senior executives from India's Connected TV and FAST sectors met to discuss forming a new industry council. This proposed India Connected TV & FAST Council aims to improve transparency and foster growth. Participants stressed the need for an independent and inclusive industry institution. Discussions covered standards, measurement, and policy engagement for the growing ecosystem.

4 Sep 2026 11:08 am