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The Economic Times

Economy / The Economic Times

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India ready for a premium wealth show while US missiles rattle the world

India's festive shopping season is set to highlight the country's premiumisation boom despite global uncertainty triggered by the US-Iran war. Economists and industry executives say resilient consumer demand, rising household wealth and a rapidly expanding affluent class are driving spending on premium products, from smartphones and luxury homes to automobiles and branded goods, making premium consumption a defining theme of India's economy.

31 Jul 2026 11:39 am