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The Economic Times

Economy / The Economic Times

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Independence Day sales surge up to 25%, lifting festive demand

This year's Independence Day sales have brought impressive growth for brands and retailers, with value sales soaring by up to 25% and volume sales increasing by 5-7%. Such encouraging figures foreshadow a vibrant festive consumption period ahead. Major players like Reliance Retail and Lifestyle have documented remarkable sales performance, while online platforms have also witnessed demand surpassing expectations across diverse product categories.

17 Aug 2026 6:00 am