The Economic Times

ITC expects Aashirvaad brand to double consumer spends to Rs 20,000 crore in 5 years

ITC's Aashirvaad brand expects consumer spending to double to twenty thousand crore rupees. This growth will occur over the next five years as the brand expands. The company is strengthening its core atta business and entering new food categories. These adjacencies include ready-to-cook foods and frozen snacks for wider appeal. Aashirvaad aims to address consumer needs through innovation and differentiation.