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The Economic Times

Economy / The Economic Times

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ITC expands dairy play in East India, bets on branded milk

ITC is enhancing its Aashirvaad dairy brand in Eastern India to leverage growing market demand. The company aims to convert households from loose to packaged dairy products, especially curd and paneer. ITC's current operations cover Bihar, West Bengal, and Jharkhand with several processing plants.

27 Sep 2026 2:16 pm