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The Economic Times

Economy / The Economic Times

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How a low-budget fever dream sparked a Chinese box office revolt

The indie animated film 'Niu Lai' has captured the hearts of audiences across China, achieving unforeseen box-office success. About an endearing baby cow, this low-budget production has inspired a surge of merchandise sales. Its success stems from its heartfelt authenticity, steering clear of excessive marketing tactics, thus resonating with viewers who long for real connections.

20 Aug 2026 1:10 pm