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Economy News

The Economic Times

Economy / The Economic Times

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High prices this sale season is a done deal, but that's only half the story

For retailers, the festive strategy this year will shift from outright price cuts towards a combination of financing, product redesign, wider entry-level choices and exchange offers, with the aim to preserve margins while giving consumers more ways to complete purchases despite higher prices.

28 Sep 2026 2:10 pm