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Google India, JioStar bring AI-powered Search into prime-time fiction

Google India and JioStar have partnered to bring Google Searchs AI Mode into popular Hindi TV shows Anupama and Yeh Rishta Kya Kehlata Hai. The campaign will use show characters and storylines to demonstrate how conversational AI can help with everyday tasks such as managing household budgets, career decisions and childrens education.

15 Sep 2026 1:32 pm