The Economic Times

Finance Minister Nirmala Sitharaman urges PSBs to sharpen youth outreach, build ahead of demand

Finance Minister Nirmala Sitharaman urged public sector banks to attract young customers. She suggested a focused 'Banking for Youth' campaign starting October 2. Banks must also improve priority sector lending quality and reach. Credit for farmers and MSMEs remains a government priority. Financing strategies must adapt to local agricultural conditions.