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The Economic Times

Economy / The Economic Times

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Festive demand set to lift FMCG growth, but margins face pressure

Consumer demand in India is expected to strengthen during the upcoming festive season. Companies face rising input costs and intense competition from quick-commerce platforms. Improving purchasing power supports this positive outlook for consumer spending. However, businesses must adapt to premiumization and digital shifts in consumption. Sustained growth hinges on margin protection and faster innovation strategies.

10 Aug 2026 6:11 pm