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The Economic Times

Economy / The Economic Times

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FSSAI rules put beverage makers in a tizzy as energy deadline looms

Red Bull has approached the Delhi High Court to dispute FSSAI's ban on energy drink labeling. The company argues that due process was not followed in the ban's implementation. Reliance has introduced Campa Xtra without the term 'energy' amid the new regulations. Industry executives express concerns about the impact on major energy drink brands in India. The energy drink market is significant, valued at approximately 9,500 crore in recent years.

29 Sep 2026 12:27 am