The Economic Times

FMCG makers plan more price hikes as input costs stay elevated; demand holds strong

Leading FMCG firms are planning price increases and shrinkflation this quarter. Rising commodity costs and geopolitical issues are driving these necessary adjustments. Companies aim to protect profit margins while maintaining consumer demand and growth. Britannia and Dabur India are among those implementing these strategies. They remain optimistic about resilient consumption trends and premiumisation.