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The Economic Times

Economy / The Economic Times

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F&B regulatory crackdown sends celebrities into endorsement rethink

Several celebrities and influencers have stopped endorsing food and beverage brands. This action follows increased regulatory oversight and judicial pressure on the sector. Brands face scrutiny over mandatory labelling for high salt, sugar, and fat content. Celebrities are concerned about reputational damage more than financial penalties. This shift reflects a growing respect for regulatory enforcement and legal provisions.

25 Aug 2026 12:42 am