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Emami's BoroPlus takes on Johnsons, Himalaya, Mamaearth with FromMaa launch

Emami-owned BoroPlus has entered Indias fast-growing baby-care market with BoroPlus FromMaa, offering lotion, cream, soap, shampoo, massage oil, powder and diaper rash cream. The launch targets rising demand for premium, natural and specialist baby products, putting Emami in competition with Johnsons Baby, Himalaya and Mamaearth, among others.

8 Sep 2026 4:02 pm