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The Economic Times

Economy / The Economic Times

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ET Now GBS 2026: Beauty tip to woo Gen Z, Alpha: keep your promise

Chief executive officer Mike Jatania defined The Body Shop's core messaging. I would say the Body Shop is a purpose-led brand and has been a purpose-led brand for the last 50 years, he said at the summit, pointing to the ethos first shaped by founder Anita Roddick, encompassing ethical sourcing, diversity and fair trade.

15 Feb 2026 12:21 am