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The Economic Times

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Diageo India revamps McDowell's No.1 with premium identity

Diageo India is set to transform its iconic whisky brand, McDowell's No 1, by introducing a new formula that incorporates select imported Scotch, fine Indian malts, and top-grade grain spirits. This initiative seeks to elevate the mass-premium whisky segment, appealing directly to today's discerning consumers. Extensive market research has shaped this innovative relaunch, with a fresh packaging that resonates with millennials who prioritize quality and craftsmanship.

26 Sep 2026 7:49 pm