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Delhi HC directs Beco to pull down ad campaign against HUL's Surf Excel, Vim

The Delhi High Court has directed Beco to halt its advertising campaign targeting the products Surf Excel and Vim from Hindustan Unilever Limited. The court ruled that Beco's ads not only compared but also disparaged these products. Hindustan Unilever claimed Beco's ingredient assertions were misleading, while Beco defended itself by emphasizing its right to fair comparison between competing brands.

10 Sep 2026 9:53 pm