The Economic Times

Decathlon Indias B2B business grows 20-fold in five years, now contributes 10% of overall business

Over the past five years, Decathlon India's wholesale venture has experienced explosive growth, increasing twentyfold and now representing ten percent of company revenue. This segment reaches over twenty thousand pin codes across India, providing services to defence organizations, government entities, and corporate partners, alongside collaborations with schools and nonprofits to promote sports and fitness.