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The Economic Times

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Coca-Cola CEO says dont chase irrational pricing as Campa Cola goes 10

Coca-Cola will not overreact to rivals' pricing strategies in India. The company focuses on fundamentals like brands and revenue growth management. Reliance's Campa Cola has emerged as a significant challenger in the market. Newer entrants are increasing their market share with popular price points. Coca-Cola plans to boost marketing and distribution spending to compete.

11 Sep 2026 12:57 am