SENSEX
NIFTY
GOLD
USD/INR

Weather

image 29    C

Economy News

The Economic Times

Economy / The Economic Times

details

Clean social image makes stars the new heroes of the ad world

Advertisers have shifted their focus, now putting greater emphasis on a celebrity's social media impact rather than their filmography for endorsement deals. Shah Rukh Khan exemplifies this trend, maintaining a strong brand presence without any recent cinematic releases. Digital endorsement agreements constitute a noteworthy part of total deals, with brands prioritizing favorable online opinions and innovative content creation as evaluation criteria.

6 Aug 2026 12:09 am