The Economic Times

Christopher Nolan's The Odyssey sparks demand for its print editions, other classics among young readers

Christopher Nolan's film adaptation of The Odyssey is driving increased book sales in India. Print editions of The Odyssey have seen sales more than double compared to last year. Young readers in their late teens and twenties are showing renewed interest in classic literature. Affordable paperback translations and accessible retellings are performing exceptionally well. This surge extends to Homer's Iliad and Greek mythology collections, indicating a lasting impact.