The Economic Times

Chandukaka Saraf marks 200 years in jewellery business, plans 5-7 new stores as consumer preferences evolve

Maharashtra-based Chandukaka Saraf plans five to seven new stores this year. The family business celebrates two centuries of operations and customer trust. Younger consumers are exploring diamonds and lightweight jewellery designs. Traditional motifs are adapting into contemporary formats for modern lifestyles. The company balances legacy with changing market expectations and aspirations.