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The Economic Times

Economy / The Economic Times

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Britannia bets on quick commerce, e-commerce channels to drive growth

Britannia Industries is leveraging e-commerce and quick-commerce channels to boost sales of its indulgence and impulse products like cakes and wafers. The company anticipates significant growth in these segments, aiming for high teen percentages by fiscal 2027. Britannia plans increased investment in its quick-commerce unit to capitalize on India's growing demand for convenience.

11 Feb 2026 4:22 pm