SENSEX
NIFTY
GOLD
USD/INR

Weather

image 35    C

Economy News

The Economic Times

Economy / The Economic Times

details

Brands turn to localisation, product cuts to protect festive margins

Brands are trying to protect festive-season demand from rising input costs by increasing localisation, using alternative materials, simplifying products and improving operational efficiency. Companies plan measured price hikes but are willing to absorb some cost increases and sacrifice margins as mass-market and rural demand remain under pressure.

14 Sep 2026 1:23 pm