The Economic Times

Birla built India with cement, now it wants to wire up what powers it with a 1,800 crore bet

In an ambitious move, Aditya Birla Group has unveiled Ultravolt, a new enterprise dedicated to wires and cables. The company seeks to establish itself as a top contender within five years, utilizing the extensive distribution reach of UltraTech Cement. This launch responds to India's growing needs in the construction and electrification sectors, signaling a pivotal shift towards more structured players in the marketplace.