The Economic Times

BMW has a new luxury car customer in India: CEO Hardeep Singh Brar reveals who is driving the battle with German rivals

The President and CEO of BMW India highlights the growing luxury car market, particularly driven by younger entrepreneurs and professionals. He says BMW's unparalleled driving experience sets it apart from its rivals and welcomes competition as a driver of market growth. While the company continues to expand its electric vehicle lineup, the CEO expresses a personal preference for petrol cars. Notably, all recently sold BMWs are E25-compliant, aligning with India's ethanol-blending fuel initiatives.