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The Economic Times

Economy / The Economic Times

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Apple's Ternus faces AI test as foldable iPhone takes center stage

Anticipation builds as Apple's newly appointed CEO gears up to showcase a cutting-edge folding iPhone and an upgraded Siri assistant. Despite its steep cost, analysts predict the folding phone could take the lead in its segment. Expect updates to the iPhone Pro and Pro Max lines as well. With a new AI-enhanced Siri aimed at outmaneuvering rivals, investors are eager to see how Apple sustains its competitive edge.

8 Sep 2026 3:56 pm