The Economic Times

Amazon launches Alexa+ in India with generative AI, Hinglish and smarter voice controls

Amazon has launched its generative AI-powered Alexa+ assistant in India. This new version offers more conversational voice interactions and personalized responses. Alexa+ understands natural conversation and can perform various everyday tasks for users. It is designed to recognize Indian languages and cultural references effectively. The service is currently available for eligible customers under an early access program.