The Economic Times

Airtel prepaid plan tweaks: Brokerages estimate per-user revenue lifts ranging from Rs 4 to Rs 12

Bharti Airtel has withdrawn select prepaid plans, prompting customer upgrades. This move is expected to increase average revenue per user by Rs 4 to Rs 12. Brokerages view this as targeted plan rationalization for premiumization. Subscribers of the Rs 299 plan may now opt for pricier alternatives. The telco aims for higher monetization and capitalizes on data plan preferences.