The Economic Times

250-300 customers for hot milk, but he still sells kulfi in winter: Indore vendors smart business move

An Indore roadside vendors decision to sell kulfi in winter offers a smart business lesson. Social media user Pratham shared that the vendor gets 250-300 hot milk customers daily in winter, but expects only 20-30 in summer. By selling 5-10 kulfis daily now, he is building awareness before summer. His strategy: Use todays customers to build tomorrows revenue.