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The Economic Times

Company / The Economic Times

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Puma expects another annual loss; cancels dividend in turnaround drive

Puma has cancelled its dividend and anticipates an annual loss in 2026. Chief Executive Arthur Hoeld is leading a turnaround for the German sportswear brand. China's Anta is becoming a strategic investor, acquiring a 29% stake. Puma expects an operating loss between 50 million and 150 million euros in 2026.

27 Feb 2026 12:30 am