The Economic Times

Psychology explains why some women stick to one perfume for years - How a 'signature scent' becomes part of identity and memory

A signature fragrance often evolves into a key aspect of one's identity. Over time, this scent transforms into a personal brand, woven deeply into our memories and emotions. With the power to evoke strong feelings and recall past experiences, a beloved scent is much more than a simple fragrance; it encapsulates moments and memories throughout ones life.