The Economic Times

Kobe Bryant invested $6 million in BodyArmor in 2014; years later, his stake was worth around $400 million

In 2014, Kobe Bryant made a bold $6 million investment in BodyArmor, establishing himself as a pivotal figure in the brand's success. By 2021, Coca-Cola recognized BodyArmor's worth, purchasing the company for an impressive $5.6 billion, generating a staggering 67-fold return on Bryant's investment. His strategic marketing contributions accelerated BodyArmor's rise, further solidifying his reputation as a savvy investor alongside his stellar basketball career.