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The Economic Times

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'Desi' Swiggy bets on Instamart model shift, mirroring main rival Blinkit

Swiggy's Instamart will adopt an inventory model after shareholder approval for India-owned status. This change allows Instamart to potentially improve margins and gain greater control. The quick-commerce unit aims to catch up with market leader Blinkit in this competitive sector. This shift requires higher working capital for inventory purchases and stock management. Instamart's transition is part of Swiggy's broader strategy for profitability.

20 Aug 2026 1:37 pm