The Economic Times

Amid Sydney Sweeneys sports ad controversy, Allyson Felixs breakup with Nike and how she built her own shoe brand, Saysh, is winning hearts

American actor Sydney Sweeney is facing intense backlash for featuring naked but covering parts of her body with various pieces of sporting equipment for a viral commercial for Novig. Amid this, the story of track athelete Allyson Felix's departure with Nike in 2019 and how she went on to create her own footwear brand Saysh is making waves online.