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The Times of India

Business / The Times of India

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Gold tops investment choices among young Indians, survey finds

Young Indians, across Gen Z and Millennials, overwhelmingly favor gold as their top investment choice, with 62% preferring it over mutual funds, stocks, and crypto. Even with modern options available, gold is seen as the safest bet, especially during uncertain economic times. Purchases are increasingly personal and smaller, driven by income and investment goals rather than just tradition.

14 Feb 2026 10:40 pm