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The Hindu Businessline

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Rakhi gifting gets premium, personal as smaller towns drive festive commerce

Tier 3 and Tier 4 markets record the fastest growth. Dadri in Uttar Pradesh leads with around 105% y-o-y growth, followed by Nabarangapur in Odisha, Kasganj, Dhamtari and Nainpur in Madhya Pradesh

28 Aug 2026 8:54 pm