The Hindu Businessline

Mahindra targets doubling of lifestyle pick-up market with sub-20-lakh Scorpio Lifestyler

Mahindra is betting that aggressive pricing and changing recreational lifestyles can more than double Indias lifestyle pick-up market to close to 10,000 units annually, with the Scorpio Lifestyler set to launch by April 2027 at below 19.79 lakh