Livemint

Where theres a will, theres a whey: HUL bets Horlicks can catch up in protein race

Unfazed by its late entry, HUL is expanding Horlicks beyond its traditional childrens base into adult lifestyle nutrition, leveraging brand trust and mass pricing to tap Indias underpenetrated protein market, Rajneet Kohli, executive director of HULs foods division, told Mint.