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PwC sets the template, rivals weigh their next move in India's advisory race

PwC India's JV with PwC US Advisory has rivals reassessing ties with their own offshore units. Driven by AI's disruption of traditional consulting and fiercer competition for US-based GCC clients, the move signals a broader shift toward merging onshore-offshore advisory ops across the Big Six.

21 Sep 2026 5:36 am