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Bollywood actors get show-cause notice over Vimal Elaichi ad; what is surrogate advertising and what does the law say

Bollywood actors Shah Rukh Khan, Ajay Devgn, and Tiger Shroff face FDA show-cause notices over a Vimal Elaichi ad allegedly promoting Vimal Pan Masala through surrogate advertising. The FDA called it a final warning and ordered the actors to remove promotional content