The Economic Times

Sweden's Oriflame wants India to be its biggest market and factory floor: CEO Campbell

Oriflame anticipates India becoming its largest market within four years. The company expects India to contribute 25 percent of global revenue by 2030. Oriflame plans to add ten lakh new brand partners to its existing network. The beauty major is also exploring India as a global manufacturing base. This expansion is driven by India's growing economy and women's workforce participation.