The Economic Times

Indias retail gold rush is moving to smaller cities as metros run out of room

India's retail landscape is shifting towards tier-2 cities, which have added significantly more Grade A shopping spaces since 2020. High rents and intense competition in tier-1 cities have made expansion increasingly difficult for retailers. The organised retail base in tier-2 cities remains smaller, providing more opportunities for new stores. Consumer behavior is evolving, with a growing number of international brands establishing shops in these markets.