The Economic Times

Bajaj Finance acquires 5% stake in TrueFan AI as part of Finserv Intelligence

Bajaj Finance has completed a five percent equity investment in TrueFan AI, a move that aligns with Bajaj Finserv's commitment to fostering applied research and driving innovation. This investment will focus on tech startups that demonstrate significant scalability. TrueFan's platform is already being utilized for enhancing customer engagement, with the goal of expanding efforts in personalized marketing and AI-enhanced communication.