The Economic Times

'Apple enters late but sets the rules': A $1,999 bet on the foldable market with iPhone Duo

Apple has launched its first foldable iPhone, the iPhone Duo, priced at $1,999. This strategic entry aims to leverage the existing iPhone user base for category growth. Analysts believe Apple's late entry will allow it to shape the foldable market. The company expects to ship ten million units in the first year.