The Economic Times

AI adoption, external threats and Indias moment: Sir Martin Sorrell on how the global playbook is changing

Sir Martin Sorrell highlights that external threats, particularly from competitors and CFOs focused on efficiency, are driving rapid AI adoption in industries like autos and financial services. He advises young professionals to be adaptable, noting AI's potential to automate skill acquisition, and positions India as a key growth hub amidst global fragmentation and short-term business pressures.