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Opinion News

The Economic Times

Opinion / The Economic Times

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To be tech-en seriously, be loud

Modern tech tycoons now emphasize their ostentatious public identities rather than the products they create. This transformation is fueled by attention economics, compelling them to engage in provocative acts as marketing ploys. Workers are treated more like devoted followers than employees, often expected to sacrifice their personal well-being. Consequently, the innovative spirit that previously drove the industry is frequently eclipsed by a focus on sensationalism.

30 Aug 2026 10:15 pm